Customers use Blogs to strengthen the impact of their employee benefits, wellness, reward and recognition programs, while improving the reach of their HR communications. They also help employees feel more connected to their company.
Blogs address several challenges frequently encountered by employers and HR teams:
- low utilization rates of employee benefits;
- HR communications that are poorly read or ignored;
- communication channels that are difficult to use, scattered or non-existent;
- recurring questions about important HR information, due to lack of centralization;
- communications that do not sufficiently reflect the employer brand;
- difficulties in delivering targeted and personalized messages according to audiences.
On the employee side, it can be difficult to understand how their benefits program works, to find internal communications received, or to navigate between multiple platforms to access different services.
Blogs help simplify this experience and improve access to information. Here are some of the main benefits for our customers:
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Increase visibility and adoption of employee benefits
Blogs centralize information related to employee benefits and HR initiatives in one place. They provide a clear answer to a common question: "Where can I find this information?"
All content can be hosted on the platform, with secure access via single sign-on.
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Better connect employees through useful and engaging content
Blogs facilitate the sharing of relevant information across the organization. They make it possible, for example, to publish management news, videos accessible on all devices, or pages dedicated to important company information.
Employees can access Blogs from a smartphone, tablet or computer, wherever they are and at any time.
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Provide a more personalized experience
Blogs make it easy to segment communications according to different criteria: office, job function, business unit or other population group.
It becomes simple to deliver the right message to the right audience, for example with a homepage dedicated to new hires or specific content for field teams or satellite offices.
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Save time by answering frequently asked questions
Blogs allow HR teams to centralize answers to the most frequently asked questions in a single space, easily accessible to employees.